Sinai Health System

Sinai Health System — Care Without Compromise.

A brand and awareness campaign for Sinai Health System, one of Chicago's largest safety-net hospital networks. The work centered on the people behind the care: nurses, surgeons, and community health workers who show up for the city's most underserved neighborhoods.

Deliverables spanned OOH, broadcast, hospital wayfinding, and a fully redesigned recruitment site.