SWIFT MY GAME

Throughout the NFL season, there was a superstar who captured the attention of all media outlets, and we're talking about Taylor Swift. Her presence on the field caused a frenzy beyond the gridiron, managing to attract new fans and generate instant sales of the jerseys she wore. With my creative team, we wondered what would happen if Taylor could create this media attention for a marginalized sports group, female sports. That's how this idea was born.